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How can you use geofencing in your mobile apps?

As technology advances, the environment of marketing is also changing. The same technologies have helped marketing become more targeted and less random. Geofencing, another idea that exemplifies targeted marketing, is also very effective. Location-based campaigns can be used to reach an audience that is likely to become a customer. Visit higher education geofencing marketing before reading this.

What exactly is geofencing

A geofence can be thought of as an invisible fence surrounding a physical location that activates a response whenever a geolocation-compatible device enters or leaves the area. Geotargeting also known as Location-Based Marketing is one the most popular geofencing applications. This uses geofencing technology to target mobile device users located in specific geographic regions.

Geofencing might be familiar to shoppers who download a store app. The geofence is a perimeter that can be created around a shop or supermarket in order to determine the user’s exact location. This allows them to receive app notifications. If you use the best mobile application development company, your app can alert users to certain deals and offers when they step into the store.

What is Geofencing App?

The marketing industry and mobile development firms can take advantage of this technology in various ways. They could, for example, send users in a geofenced zone content that’s relevant to where they are or use position data in order to learn more about offline behavior.

These apps are not the only ones available. Geofencing has many uses for businesses, such as security, vehicle tracking and time monitoring. This technology can also help with home automation, location-based services for children and even in law enforcement. With the proliferation of mobile technology, there are a multitude of possibilities when it comes to geofencing.

How is geolocation used in geotargeting?

Geofencing is a reference to the geofence. It’s activated whenever an object with geolocation abilities enters or leaves a geofenced area.

Items such as fitness trackers or cell phones may be geolocated. A geolocation determines an object’s geographic location, which is typically determined via GPS internal devices or routing addresses. Browsers and devices that support geolocation are required to be used with apps online.

Geofencing & geolocation tracking is used by location-based marketers to create geotargeting. Geotargeting or “geotargeted” advertising targets clients with messages that are relevant to location and behavior. This is done using location data, geofencing.

Android and iOS geofencing

In most cases, the geofence code can be found within a mobile apps source code. To use the virtual fence, it must first be created by an administrator or developer. A virtual space could be as huge as a town or as small as just one structure. These geofences can also be made in different shapes. Marketers can design polygon-shaped fences to suit more complex scenarios or circular ones for simple cases.